Partner Spotlight: How Atlas Disposal Reduced Their Call Volume by 50%
After months of advertising, community outreach, and partnering with their municipality, Atlas Disposal is amassing app users and cutting their call volume down.
Atlas Disposal, a private waste hauler based out of Rancho Cordova, CA, partnered with us at the beginning of this year. And within just five short months, they cut their call volume in half. Persistent outreach efforts, hosting community events, and getting the word out about Recycle Coach is changing the way they interact with their customers and allowing them to prioritize other tasks by receiving requests through the app instead of by phone.
Partnering with Recycle Coach
Since partnering with us in January, Atlas Disposal has over 5,000 app users in Rancho Cordova. Their integration with the Recycle Coach web tool, which is on both Rancho Cordova’s municipal website and Atlas’s, has also seen notable traffic.
Using our white label solutions, we worked together to build a custom app that extends Atlas' branding directly to residential customers. This allowed Atlas to employ a trusted app that helps establish credibility with customers—without the need to build from scratch.
The app’s QR code is displayed on their billboarded trucks as well as all their educational messaging, and they have built a range of tools that include posters, service guides, comprehensive lists of what goes where, and image-based flyers to distribute to their customers.
Results
Grant Scruggs, the Senior Sustainability Coordinator at Atlas Disposal, has noticed a significant decrease in call volume since adopting Recycle Coach. The requests they receive, whether they be for bulky item pick-ups, service needs, or requests about what goes where, now come in through the app, decreasing call volume by about 50%. “It’s really convenient for residents too,” Grant explains. “A lot of people have a busy life, and they don’t want to be going through the old-fashioned phone call process.”
Recommendations
To haulers looking to implement digital waste solutions, Grant recommends partnering with the jurisdiction they’re working in and getting out in the community. “The biggest key to education is connecting with the community,” Grant says, where they can participate in events and chat with customers directly.
Grant’s team not only attends community events, but hosts them as well. Atlas has been working with local farms, food banks, and other community groups, hosting Earth Day events, composting workshops, and food drives. “And we’re actually able to put [these events] on the app,” Grant shares, “so it’s on people’s radar and we can share notifications about it.”
[Recycle Coach makes] a huge impact. Every one of the customer requests that come in—those are all things that would have normally been calls in the past. When you’re dealing with a lot of requests for bulky items pickup and things like that, it really helps us a lot to have them come in in the digital form of the app.
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Let's work together
We’re a proud partner to 1,500+ municipalities across North America and beyond. From local problems to larger initiatives, we’d love to have a conversation. Send us a note and we’ll be in touch as soon as possible.
